How much SEO is enough? (Minimum SEO to do)Dec 21, 2021
SEO is a pain in the butt. There, I said it.
To truly perform SEO on all your content is very time consuming. There's keyword research, then properly coding headings, and lions and tigers and bears.
So I have come up with what I think is the minimum SEO you should do.
1. Basic Keyword Research
At a minimum, Google your topic. See what kind of results you are getting. Type in your keyword idea in Ubersuggest. See what kind of traffic there is.
If there is zero traffic or the results in Google don't come close, you need a different topic and/or keyword.
Use at LEAST 3 headings, marking them <H2>. Your headings should be related to your topic. Look at Google's "People also Ask" section.
If my topic was "Google Analytics Traffic", these could easily be my headings.
3. Use your basic keyword at least 5 times
Please note: DO NOT OVERSTUFF YOUR KEYWORD. First, this upsets Google. Second, it doesn't read well. Place your keywords naturally throughout your text. You SHOULD use your keyword in at least two headings, however.
4. You should include at least one image
You should include at least one image in every post. This not only helps SEO, but it helps to clarify your content.
Make sure your image matches your content, however. Don’t just throw a meme up there because it’s cute. It should have something to do or say about your content.
5. Provide a Name, Description and Alt Text to Images
This is the most common thing to forget. Yet, Google does search images. So for all of your images, provide a name, short description, and alt-text.
KEYWORD STUFFING SHOULD NOT BE USED FOR ALT-TEXT.
Keyword stuffing was a practice many years ago. With Google, and people, being smarter, this no longer applies.
Unlike description, 'Alt text' means 'alternative text'. When an image can't be viewed, such as accessibility reasons, this text is "read aloud" or "shown" to help make sense of the missing "image". It's a short written description and is different than the Description.
For example, in the image shown below, and at the top of this page, here are the following items and their descriptions:
Name of File:
How Much SEO is Too Much.jpeg
To truly perform SEO on all your content is very time consuming. So I have come up with what I think is the minimum SEO you should do.
purple fairy, blue SEO on black background, How much SEO is too much, minimum SEO
6. Your Post should be at least 600 words
Unless you are writing a Recipe Post, your post should be at least 600 words long. Truthfully, it should be between 1,000 and 2,000 more often than not, but a minimum of 600 is considered viable.
7. PLEASE check your spelling
Install Grammarly or use Google Docs to help check your spelling. Grammar is not as important, but misspelled words can cause Google not to understand.
Consider your keyword to be “Good Practice”. If I misspelled that as “Good Pratcdice” even by accident, Google will not understand it to be a keyword. In addition, misspelled words will drive some people (like us Type A’s) absolutely nuts. One or two misspellings and I will get over it. More than that, I consider unprofessional
It only takes a minute to spell-check.
You should have a summary paragraph at the beginning and a conclusion at the end.
Not only does this help Google "read", but it's just good practice.
There are many other things you can do for SEO, but this is what I consider the absolutely minimum.